Zynga teams up with Girls Who Code to help raise awareness and support for women in tech
In celebration of this year’s International Women’s Day, Zynga has teamed up with global organization,
Girls Who Code (GWC), in support of women in tech. We’ve pledged $100,000 from our Social Impact Fund to enable GWC to support girls at all points throughout their educational journey from 3rd grade into the workforce.
GWC is an international non-profit organization dedicated to closing the gender gap in technology. The organization has reached more than 300,000 girls in the US, Canada, UK, and India; 50 percent of girls served are Black, Latinx, or from low-income backgrounds. Through its free Clubs program, GWC reaches young women at the most critical point in the pipeline, equipping them to use Computer Science to impact their community and providing a sisterhood of supportive peers and mentors to help them persist and succeed.
With Zynga’s support, GWC will continue to expand its free Clubs and alumni programming, helping the next generation of women in STEAM to unlock opportunities in the technical workforce and connect them to role models and mentors who can support their journey in the tech sector.
We’re also highlighting some of the incredible women who work at Zynga around the world by spotlighting them on social media throughout March, in support of International Women’s Day and Women’s History Month 2021, and setting up a number of company initiatives through our dedicated in-house group, Women at Zynga (WaZ).
Furthermore one of our forever franchises, Empires & Puzzles, has called on its global network of players to help raise awareness by changing their alliance description to include the hashtag #ChooseToChallenge – the theme for this year’s International Women’s Day. Up until March 14, 2021, a raised hand emoji (✋) has been included exclusively for the in-game chat function, and, additionally, a raised hand avatar pin is awarded to players who participate in this event.
By continuing to provide access to STEAM education and raising awareness for this global initiative, we hope to create a pipeline of female students who are ready and engaged to compete in the tech sector and become the engineers, scientists, gamers, and game builders of the future.