Yaron Leyvand is Executive Vice President, Mobile Studios of Zynga, a wholly-owned label of Take-Two Interactive Software, Inc. In this role, he oversees a global portfolio of new and established games and studios delivering top-quality experiences for players worldwide.

Leyvand is in charge of product and development for over 10 studios around the world, with a diverse portfolio spanning categories including Casual, Puzzle, Social Casino, Action, Mid-core, and Sports. Titles include original Zynga franchises like Words With Friends and Zynga Poker, acquired hits such as Empires & Puzzles, Toon Blast, and Merge Dragons!, as well as new games with high-level global IP, such as Harry Potter and Game of Thrones.

In addition to driving Product Strategy, Leyvand provides leadership across Business Development, Marketing, Central Technology, and Publishing. Leyvand has also been instrumental in diversifying Zynga’s platform and technology mix, expanding Zynga’s global footprint, and bringing Zynga games to new markets and users. 

Leyvand joined Zynga in 2013, working in Product, Marketing, and General Management roles.  Before joining Zynga, Leyvand held a variety of executive positions in the technology sector, across Marketing, Business Development, and Product in Israel, as well as Chief Operating Officer at Optimove (previously Mobius Solutions), leading the games vertical.

Leyvand graduated summa cum laude while earning both his Bachelor of Science and Master’s degree in Industrial Engineering and Management from Ben-Gurion University of Negev in Israel, and received his Master’s of Business Administration from the University of California Berkeley Haas School of Business.