Does Zynga engage in online behavioral advertising and how does it work?

Zynga works with web publishers and advertising networks (“Advertising Partners”) to deliver interest-based ads to users that have visited Zynga sites, played Zynga’s games or accessed Zynga’s content including videos (“Zynga Users”).

This practice is also referred to as online behavioral advertising and here’s a brief description of how it works at Zynga.

Our Advertising Partners use software that recognizes cookies that are placed on the browsers of Zynga Users. When the ad software recognizes these cookies or pixels they deliver ads for Zynga’s products and services when Zynga Users are on third party websites. Many ofthese ads for Zynga’s products will include an icon that an ad recipient can click to learn more about the ad, why she received it and how to exercise choice. The icon displayed may range from the ad choices icon to a questionmark (“?”) in the corner of the ad unit. To learn more about how interest based advertising works go here. If you’d like to know more about online behavioral advertising in general and your choices you may visit the DAA and the NAI.